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Czech Republic Ltd


Ke1t

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I just read that the Czech republic is seriously considering changing its name to Czechia for marketing purposes. Apparently it's going to be easier to label their shit if it has a snappier name.

 

The Czech Republic is poised to change its name to "Czechia" to make it easier for companies and sports teams to use it on products and clothing.

 

In the name of fuck

 

What a time to be alive... where countries see themselves primarily in terms of corporate identity.

 

If Scotland were to go down the route of total commercialisation, what name would you choose?

 

 

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  • 2 months later...

and it's apparently a done deal.

Czechia it is.

 

As of this Monday, the Czech Republic has an official new English name: Czechia. Freshly registered with the U.N. on July 11, the name Czechia won’t entirely replace the old one, but will now be the go-to name for the country when promoting Czech sports, culture or tourism.

 

Whether Czechia will ever take off as a name remains to be seen. Sports teams, at least, have already switched over. Czech competitors at this year’s Rio Olympics will all wear Czechia shirts, which were apparently also introduced for soccer players in this year’s European cup and for May’s International Ice Hockey Championships.

 

http://www.citylab.com/politics/2016/07/czechia-name-czech-republic-english/491099/

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