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Shoot Magazine

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Yesterday's demise of the once-mighty magazine near to its 40th birthday has Glenn Moore mourning a world where all players loved steak 'n' chips


For men of the spreading-waist generation, Shoot magazine, which folded yesterday, was their entry into a football world which now seems far removed from the contemporary. Launched on the back of the post-1966 World Cup boom, albeit three years later, Shoot at one stage bestrode the school-age market like Roy Keane in his prime, devouring competitors like Goal. It invented the concept of League Ladders, arguably one of the best cover-mount gifts ever, and had a string of star writers.


I now know the likes of George Best, Kevin Keegan, Bryan Robson, Alan Ball and Danny McGrain had their columns ghosted. I know this because, later on, I worked for Shoot myself. Nevertheless, they were serious columns with hundreds of words of text. In those days such players were fairly easy to speak to, and hire, for a relatively small fee.


There was international coverage (interviews with players such as Johan Cruyff as well as the column "Shooting around") and at-home picture spreads long before Hello! invaded these shores. There was also the famous questionnaire, which revealed to the world that all footballers ate steak'n'chips, listened to Earth, Wind & Fire and wanted to meet Muhammad Ali.


The Shoot that expired is of a different time. There is a lot of colour, masses of pictures, and very few words, though until recently a Joe Cole column continued the grand tradition. It was aimed at the internet generation, whose attention span appears limited to two paragraphs. Access to players is now much harder and usually required some accommodation with a boot sponsor or kit manufacturer.


Nevertheless, football is more popular than ever, certainly more so than in the Seventies and Eighties, Shoot's heyday. Why has it gone under? The market is much tougher, and not just because of the internet and increased newspaper coverage of football. Shoot's original pre-eminence was first challenged by Match Weekly in the Eighties. Match is still around and when Shoot, which went monthly in 2000 and briefly flirted with being a poster-only publication, recently relaunched as a weekly, Match fought back with cover mounts. So did Match of the Day magazine, which was also relaunched in March, aiming at the kids' end of the market, leaving FourFourTwo

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Guest rocket_scientist

I've just had a big debate about whether to have a minute's silence or a minute's applause, but couldn't make a decision. Think I'll have a minute's scream at the cat or something.


Shoot was ace. My old dear found a whole calendar year's editions of mine in the loft from 35 years ago, but alas, many had pics teen oot.


Twas a highlight of the week getting Shoot. RIP. Faggot internet generation with their Gnat Attention Spans. Big Brother? Bite ma sh*te.

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I got Shoot when I was younger too. League-ladders were quality. Sad news


I forgot about the league ladders - they were awesome.


I remember the first copy of Shoot I bought was because it had a Charlie Nicholas poster inside, not long after he joined us. Scottish Football didn't get that much coverage so that was quite a big thing at the time.

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Nae surprised the magazines had pictures missing RS.

I mind my bedroom was decorated with all the posters oot o the Shoot. It was a class magazine.

There was anither similar glossy mag around about then called Score, which amalgamated with a comic to become Scorcher and Score.

Much better days than these Internet times.

I noticed towards the end of last season a local glossy football mag in Sainsburies, with in depth articles on Highland and Junior? fitba. Canna mind what it was called. Does anyone know. It also had a feature on the Dons in Munich.

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