Hyundai Advert

[Henry]

I see Hyundai have created a bit of controversy with their* new advert.

 

The advert is here

 

Some wife has taken grave offence at this, as her old man killed himself in his car.

 

 

Dear Hyundai and your advertising agency, Innocean,

This is my dad.

His name is Geoff. He married my mum in the eighties and had two little girls, by all accounts the loves of his life.

This is the note he left when he committed suicide in his car:

And this is your new ad.

As an advertising creative, I would like to congratulate you on achieving the visceral reaction we all hope for. On prompting me to share it on my Twitter page and my blog. I would not like to congratulate you on making me cry for my dad.

When your ad started to play, and I saw the beautifully-shot scenes of taped-up car windows with exhaust feeding in, I began to shake. I shook so hard that I had to put down my drink before I spilt it. And then I started to cry. I remembered looking out of the window to see the police and ambulance, wondering what was happening. I remember mum sitting me down to explain that daddy had gone to sleep and would not be waking up, and no, he wouldn’t be able to take me to my friend’s birthday party next week. No, he couldn’t come back from heaven just for that day, but he would like to if he could. I remember finding out that he had died holding my sister’s soft toy rabbit in his lap.

Surprisingly, when I reached the conclusion of your video, where we see that the man has in fact not died thanks to Hyundai’s clean emissions, I did not stop crying. I did not suddenly feel that my tears were justified by your amusing message. I just felt empty. And sick. And I wanted my dad.

I understand better than most people the need to do something newsworthy, something talkable, even something outrageous to get those all-important viewing figures. What I don’t understand is why a group of strangers have just brought me to tears in order to sell me a car. Why I had to be reminded of the awful moment I knew I’d never see my dad again, and the moments since that he hasn’t been there. That birthday party. Results day. Graduation.

I’ve worked on automotive accounts. I actually worked on Honda for the best part of a year. And strangely, not once did it seem that the best way—the most intelligent way, the most creative way—to advertise their products to people was to remind them of the horrendous event that is suicide. Strangely enough, I could—and still can—think of a thousand more interesting, creative ideas that wouldn’t have left me feeling like I’ve just lost my dad all over again.

So I’d like to ask that next time you want to tell the world about a new innovation in car design, you think about it for a little bit longer. Think about me. Think about my dad. And the thousands of other suicide victims and the families they left behind.

My dad never drove a Hyundai. Thanks to you, neither will I.

Yours,

Holly Brockwell.

 

is my response to that letter.

 

*Hyundai have blamed some advertising agency.

[daytripping]

"he wouldn’t be able to take me to my friend’s birthday party next week"

 

 

Oh and btw he's deid!

[Bluto10]

hyundias are shite.

 

shite people drive shite cars, thats how the world works.

 

shite people are not the type of people i associate with

[Stoney]

Jesus wept, no wonder her dad topped himself!!!

[daytripping]

hyundias are shite.

 

shite people drive shite cars, thats how the world works.

 

shite people are not the type of people i associate with

 

I reckon my motor would kill if you tried that stunt, a mans car!

[Henry]

hyundias are shite.

 

shite people drive shite cars, thats how the world works.

 

shite people are not the type of people i associate with

 

You don't associate with people, shite or otherwise.

[Bluto10]

i gurantee i have more mates than you harcus. simply cause i have more mates than the entire population of your island.

 

thats assuming of course everyone in shetland actually likes you, which i doubt.

[cow]

The advert's in bad taste, and I can see why the woman complained.

 

Hyundia are the poor mans Kia, and their cars won't ever sell themselves but this is the wrong way to go around this.

 

However, If they insist on making the advert I'd have introduced some humour into the mix.

 

Perhaps..... 'A small Asian man finds the man attempting to commit suicide'

 

Man in car... 'opens his eyes to find he's still alive'

 

Asian man...' Hy----u----no----dia'

 

 

 

 

 

 

 

 

 

 

 

 

 

Cow.

[Henry]

i gurantee i have more mates than you harcus. simply cause i have more mates than the entire population of your island.

 

thats assuming of course everyone in shetland actually likes you, which i doubt.

 

You have 20,000 mates but can't find anyone to go to the pub with?

[Bluto10]

thats weird, the past 4 night ive been in the pub with mates. your detective skills are dreadful

[tup]

That makes you an alcoholic then.

 

I think the advert is educational. If you are planning topping yersel, dinna use a Hyundai, saves making a fool of yourself with a failed suicide attempt.

[boboisared]

"I was very upset to see that your latest advert had a man driving a car at an excessive speed. My dad was killed by a man who drove too fast and could not brake quick enough when daddy tried to cross the road (not at the Zebra crossing admittedly). Your advert made me cry".

[Henry]

thats weird, the past 4 night ive been in the pub with mates. your detective skills are dreadful

Your mates must think you're a right laugh.

 

"What you up to Bluto?"

 

"Taking a picture of my pint so I can prove to all my online mates that I drink every night'"

 

"What a cunt."

[Bluto10]

youre wrong and unfunny harcus. quit while youre behind

[OddJob]

I drive a Hyundai. I haven't killed anyone. I've no plans to top myself. I haven't seen the advert, it's probably shite anyway

 

That is all.

[tup]

I've no plans to top myself.

 

More's the pity.

[Ke1t]

I see Hyundai have created a bit of controversy with their* new advert.

 

The advert is here

 

Some wife has taken grave offence at this, as her old man killed himself in his car.

 

 

Dear Hyundai and your advertising agency, Innocean,

This is my dad.

His name is Geoff. He married my mum in the eighties and had two little girls, by all accounts the loves of his life.

This is the note he left when he committed suicide in his car:

And this is your new ad.

As an advertising creative, I would like to congratulate you on achieving the visceral reaction we all hope for. On prompting me to share it on my Twitter page and my blog. I would not like to congratulate you on making me cry for my dad.

When your ad started to play, and I saw the beautifully-shot scenes of taped-up car windows with exhaust feeding in, I began to shake. I shook so hard that I had to put down my drink before I spilt it. And then I started to cry. I remembered looking out of the window to see the police and ambulance, wondering what was happening. I remember mum sitting me down to explain that daddy had gone to sleep and would not be waking up, and no, he wouldn’t be able to take me to my friend’s birthday party next week. No, he couldn’t come back from heaven just for that day, but he would like to if he could. I remember finding out that he had died holding my sister’s soft toy rabbit in his lap.

Surprisingly, when I reached the conclusion of your video, where we see that the man has in fact not died thanks to Hyundai’s clean emissions, I did not stop crying. I did not suddenly feel that my tears were justified by your amusing message. I just felt empty. And sick. And I wanted my dad.

I understand better than most people the need to do something newsworthy, something talkable, even something outrageous to get those all-important viewing figures. What I don’t understand is why a group of strangers have just brought me to tears in order to sell me a car. Why I had to be reminded of the awful moment I knew I’d never see my dad again, and the moments since that he hasn’t been there. That birthday party. Results day. Graduation.

I’ve worked on automotive accounts. I actually worked on Honda for the best part of a year. And strangely, not once did it seem that the best way—the most intelligent way, the most creative way—to advertise their products to people was to remind them of the horrendous event that is suicide. Strangely enough, I could—and still can—think of a thousand more interesting, creative ideas that wouldn’t have left me feeling like I’ve just lost my dad all over again.

So I’d like to ask that next time you want to tell the world about a new innovation in car design, you think about it for a little bit longer. Think about me. Think about my dad. And the thousands of other suicide victims and the families they left behind.

My dad never drove a Hyundai. Thanks to you, neither will I.

Yours,

Holly Brockwell.

 

is my response to that letter.

 

*Hyundai have blamed some advertising agency.

 

What a stupid, ignorant, fucking bint.

 

So that's what I think.

[Mouse]

I love how the Americans pronounce it....HYOONDYE!

[cow]

I drive a Hyundai

 

[looksgoodinred]

 

I drive a Hyundai

 

 

Hyundai is a perfectly fine car manufacturer. the Sonata, and Elantra.. reasonable people-movers on four wheels.

[chief_wiggum]

 

 

I drive a Hyundai

 

 

Hyundai is a perfectly fine car manufacturer. the Sonata, and Elantra.. reasonable people-movers on four wheels.

 

Oooh get you Jeremy Clarkson

[360]

Hyundai Accent is the best car ever.

Possibly.

 

Actually, no.

 

It's shit.

[looksgoodinred]

 

 

 

I drive a Hyundai

 

 

Hyundai is a perfectly fine car manufacturer. the Sonata, and Elantra.. reasonable people-movers on four wheels.

 

Oooh get you Jeremy Clarkson

 

it's a reasonable car. just sayin', that's all.

 

so bite me, Chief

 

[OddJob]

 

I've no plans to top myself.

More's the pity.

 

Funny i was thinking the same about you

 

 

I drive a Hyundai

 

 

What do you drive like, a tractor or something?

[cow]

I drive Kia and Lexus.

 

 

Why?

 

 

Because I can.

 

 

 

 

COW>..

[cow]

I drive my car because it's what I deserve. I'm cow and I drive a Kia and on occasion a Lexus.

 

 

 

 

Cow.

[fatshaft]

No cow, you drive them because it's all you can afford.

 

A more imaginative man wouldn't have chosen such shite cars, even on the same budget.

 

You are boring, so is your choice of car, house, meals and gym club membership.

But surely Rocket, a car is just a mode of transport, surely no-one defines themself by the car they drive?

[fatshaft]

 

 

No cow, you drive them because it's all you can afford.

 

A more imaginative man wouldn't have chosen such shite cars, even on the same budget.

 

You are boring, so is your choice of car, house, meals and gym club membership.

But surely Rocket, a car is just a mode of transport, surely no-one defines themself by the car they drive?

 

Agree but nobody buys cars miles below what they could afford.

 

And it's not me going on about Kia and Lexus every day for over a month.

 

He's the boring cunt who is defining himself by his motors.

 

Sad thing is, he's come from such gutter shit in the weeg he's actually PROUD of the shit he drives.

So you're defining people by the car they drive then?

[tightbreeks]

I drive a fso polonez and a scimitar.

 

classic car insurance, so I've shoe-horned a cossie 8 pot in the polonice.

[daytripping]

A cars a fucking car, it doesn't attract the opposite sex, it doesn't affect your status, it doesn't need polished to within an inch of its life, it's a means of getting you from a to b.

 

I've never looked up or down at someone because of what they drive, and never looked to see how clean it is.

 

All superficial bollocks, doth not make the man....or woman.